Research in Motion (RIM) Thorsten Heins, who was appointed on Sunday (1/22/2012), are urged to immediately make changes to the company's business. Not only focus on hardware, but Heins also asked to focus on software that has many users complained.
So far, the BlackBerry OS platform judged unable to compete with Apple's IOS operating system or Android from Google. However, RIM BlackBerry still has the possibility of 10 or QNX could become the ultimate weapon for RIM returned victorious in the competition between mobile phone vendors.
Venture Beat says that the records in a few years ago, the fall of RIM is difficult to predict. However, if you hear from people in the Silicon Valley, the decline in their business RIM had forecast a decade ago.
Whatever is currently happening in the body of RIM, Heins must immediately make changes, among which are:
1. Repair software
Since 2002, RIM's business is always rubbing against the Silicon Valley. Bruce Dunlevie, a partner at Benchmark Capital, has said that the hardware RIM really stuck in the past because it is not a qualified software support, especially support from Silicon Valley. Increasingly lagging behind the BlackBerry platform from IOS and Android, especially the sinking platform vendor has experienced great success, such as Apple and Samsung.
2. App World Development and Developer
To be able to compete with Apple's App Store and Android Market from Android, RIM urged to improve its application and its virtual store developers (developers) who sell there application. This is because the App World is still considered unable to compete and not give added value to the company's revenue compared to the App Store or Android Market.
3. RIM's stock price to restore
Since the iPhone embed global positioning system (GPS) in mobile in 2008, RIM shareholders lost 70 billion dollars or about 82 percent of the value of the company. Until now the company RIM is only 8 billion dollars, far less than Apple is still 400 billion dollars.
5. Improvements BlackBerry Playbook
BlackBerry Playbook is considered as goods for RIM failed because the product is not sold out despite all-out sale. Heins job ahead is to increase sales of BlackBerry tablet with a reliable platform and provides benefits for application developers in it.