Research In Motion (RIM) who had served on 23 January, acknowledged that the BlackBerry behind in the competition among smartphones in the U.S. market.
"It's painful. Painful for me because we have to see RIM losing market share in the U.S.," Heins said in an interview with CNBC television.
Based on data from comScore, if Android and Apple's market share in the U.S. combined, then they earned 76% of the mobile device market (data November 2011). While RIM's market share fell to 16.6%.
In response, Heins said, has been a shift in the way people view the U.S. and RIM does not respond quickly.
"I know that RIM has made a mistake, and I was in a fight," said Heins.
Fighting spirit! Is something that needs investor RIM. Investors need a long term plan and revolutionary thinking.
Unfortunately, Heins did not create the impression that in an exclusive interview published by RIM. This made investors doubt the ability of Heins.
Pursuit of exclusion
In an interview with technology website CrackBerry.com, Heins stated that currently there is a change in the body RIM.
"A lot of changes in corporate structure, nor with changes in software, software platforms, QNX also bring in our products.
Nothing says 'stay put' for RIM," he said. Heins with the team in charge of testing the BlackBerry competitor products, has been studying the ins and outs of Android, Apple, and other products.
Heins admit, there are shortcomings RIM on the features and elements to support the user experience of real, very important in the success of a platform.
However, Heins believes that RIM will return the glory days. "What I want to explain to the market is that we believe in our strength. We are a BlackBerry, we provide integrated solutions, hardware, software, services and networks," lid Heins.
Source: Boy Genius Report