BlackBerry Manufacturer Loss More Than US$ 1 Billion

BlackBerry Manufacturer Loss More Than US$ 1 Billion BlackBerry manufacturer,

Research in Motion (RIM) reported a quarterly loss in March this year (fourth quarter of fiscal year RIM). The weakened demand for new products to make RIM should bite the bullet.

Canadian-based company posted a net loss per March 3 at 125 million U.S. dollars (approximately Rp 1.14 trillion). Yet in the same period last year, RIM profit up to U.S. $ 934 million.

RIM's revenue fell from 5.2 billion dollars to 4.2 billion U.S. dollars. React to this news, shares of RIM fell 9% on trading yesterday after the company reported that performance is not encouraging. During the past year, RIM shares have tumbled by 80%.

The announcement also confirmed the resignation of former co-chief executive Jim Balsillie. Chief technology officer David Yacht will also be back.

BlackBerry smartphone shipments in the quarter fell to 11.1 million units, or less than 21% from the previous three months.

However, sales of BlackBerry Playbook tablet reached the target of 500,000 units. But mostly because it uses a large discount catalyst.

Fortunately, the count of the full year, RIM still managed to score a profit of 1.2 billion U.S. dollars. Dropped more than half of last year's achievement of the 3.4 billion U.S. dollars.

RIM's new CEO, Thorsten Heins divulge that the company's business strategy will focus on traditional core market of corporate customers rather than individual consumers.

"We feel, the BlackBerry will not succeed if it continues to try to become the darling of all people," he said. RIM's performance was battered after several big companies like Apple and Samsung are getting tougher to compete.