Each sale of a Fire Kindle, Amazon was not immediately reap the benefits, but rather a loss of 10 dollars. Because the production of Fire Kindle per unit cost was 210 dollars, while the selling price of only 199 U.S. dollars.
A market research firm, IHS iSuppli, analyze that to make a Fire Kindle, Amazon reached 191.65 U.S. dollars just for the hardware. Including the exact total cost of production and others reached 209.63 U.S. dollars.