One of the most important things people want when buying a phone, the simplicity. You want to be able to use the phone book access easily and quickly so that the connection in an instant. Apple knows what adults want, and created the iPhone in mind. It 'hard to believe that Apple has packed so many features into a small device, but the company knows what customers want in their mobile phones. Playing with the iPhone is so much fun. It easy to get in touch with your iPhone.